Obey
Tshirts, Hats and Fashion
When the team that is now Obey Clothing
first got together for a top secret strategy
meeting in a bunker, in a hidden location,
a hundred feet below the earth's surface,
safe from government surveillance and corporate
espionage, the question was posed, "Shepard,
how would you describe the essence of the
Obey Clothing line we are putting together?"
Shepard's million dollar response was, and
his mantra continues to be, "Intelligently
irreverent”. That is, urban clothes should
pursue the direction where Punk Rock should
have evolved.
Obey urban fashion is the logical extension
of Shepard's street art campaign and a reflection
of his personality. The line embodies his
graphic design style, sense of humor, "question
everything" politics, and "basics
with a twist" fashion sense.
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